EMPLOYER BRANDING

Your employment brand is built through the things you do as a business every day. Just as when you are selling products or services, communicating your employer brand to potential consumers - in this case, employees - is critical to attracting the best and brightest talent available. Every organization has dozens of things - big and small - they do formally and informally to build a positive corporate culture and incentivize excellence. What most organizations overlook is telling others the story what those things are.

Our team is experienced at embedding in to your organization and documenting the things your employees love about working there. These are the things that become your employee brand - the character of your organization and nature of its mission and values. Once that has is done, we work with your team to develop recruiting materials (Company Description, Job Posting Templates, Job Descriptions, Candidate Correspondence, Interview, Offer and On-boarding, etc.) that create a clear vision of who your company is so you can share that with prospective applicants, candidates, job offer recipients and new hires.

This exercise also provides your greatest recruiting resource - your existing EMPLOYEES - with the tools they need to personally share your employer story with others.  The more engaged in and comfortable with the recruitment process your team becomes, the less time and money you will spend filling open positions.